You are working as the Junior Business Development Manager at Sam`s Chicken, British Fast Food retail chain. Sam’s Chicken started its operation in
Scenario
You are working as the Junior Business Development Manager at Sam`s Chicken, British Fast Food retail chain. Sam’s Chicken started its operation in 1990, with its first restaurant opened in Wealdstone, Harrow.
It has expanded to 15 outlets nationwide, though its main presence is in London. Sam`s Chicken offers a variety of chicken-based menu items, including wings, drumsticks, and fillets, as well as sides such as fries, onion rings, and coleslaw. The chain`s menu also includes burgers, wraps, and salads for customers looking for alternative options.
Sam’s chicken would like to expand further. Asia and Africa are attractive markets for fried chicken. As the Junior Business Development Manager at Sam’s Chicken, you are required to examine the growth opportunities for Sam’s Chicken in any one of the Asian or African countries of your choice. You are asked to research and present a report.
Linking competitive advantage with opportunities for growth, analyse the key factors that Sam Chicken should consider. Evaluate these opportunities by applying Ansoff’s Matrix or Porters.
Using Pestle analysis AND the Product life cycle, critically evaluate the opportunities for growth to establish an understanding of the competitive advantage at Sam’s Chicken. You should justify at least 2 options and pathways each with identified risks and how they can be mitigated (Benefits and Drawbacks).
Critically evaluate at least three potential sources of funding available to Sam’s Chicken e.g., venture capital, angel investors, and Loans and provide advantages and disadvantages linked to each source. Present a justified argument for the recommended source(s) stating how Sam’s Chicken would benefit from it.
Develop a comprehensive and in-depth business plan for growth and investment, setting out strategic objectives and strategies to meet Sam’s Chicken stakeholder needs and expectations.
Business owners need to have plans on how to exit the business if the strategic situation arises. Provide a critical evaluation of possible exit or succession options for Sam’s Chicken, with justified recommendations to support effective exit or succession. You should assess and compare the benefits, and drawbacks of the exit or succession i.e., selling or floating the business, valuing, going into administration, or declaring bankruptcy.
Assignment Guidelines
a) Submit a soft copy to Turnitin on the submission date. Use a normal script with a proper font size of 12.
b) Attach the front sheet of this assignment brief to your work for assignment submission with signatures on the statement of authenticity.
c) Assignments submitted after the deadline will not be accepted unless the Extenuating Circumstances Form is submitted with third-party evidence.
d) Collusion and Plagiarism must be avoided. Collusion and Plagiarism must be avoided. (For further details please refer to Academic Misconduct Policy and Procedure, Plagiarism Handbook, all available on Moodle)
e) Start each answer on a new page and pages should be numbered. Highlight each question clearly.
f) Include a Bibliography at the end of the assignment and use the Harvard referencing system.
g) All work should be comprehensively referenced, and all sources must be fully. acknowledged, such as books and journals, websites (include the date of visit) etc.
h) To pass you need to address all the LOs and meet all the Pass (Ps) criteria within the LO.
i) To get merit, you need to address the characteristics of Pass and achieve M1, M2, M3 and M4
j) To get a distinction, you need to address the characteristics of Pass, Merit and achieve D1-4.
Recommended Resources
Textbooks
JOHNSON, G. et al (2019) Exploring Strategy: Text and Cases.12th Ed Harlow: Pearson.
KIM, W. C. and MAUBORGNE, R. (2015) Blue Ocean Strategy. Expanded Ed.
Boston: Harvard Business Review Press.
ROTHAERMEL, F. (2018) Strategic Management. 4th Ed. Maidenhead: McGraw-Hill.
Websites
www.businessballs.com
Business Balls
Strategy and innovation
(General reference)
www.businesscasetudies.co.uk
Business Case Studies
Case studies
Strategy
(Resources)
www.corporatefinanceinstitute.com Corporate Finance Institute
Resources
Knowledge
Strategy
(General reference)
www.strategy-business.com Strategy and Business
Strategy
(General reference)
Learning Outcomes and Assessment Criteria
Pass
Merit
Distinction
LO1 Analyse the key factors that SMEs should consider when evaluating growth opportunities
D1 Justify specific options and pathways for growth, taking into account the risks of each option and how they can be mitigated.
D2 Devise potential sources of funding, with a justified argument for the adoption of a particular source or combination of sources, based on organisational needs.
D3 Present a coherent and in-depth business plan that demonstrates. knowledge and understanding of how to formulate, apply and achieve business. objectives successfully.
D4 Provide a critical evaluation of exit or succession options for a small business, with justified recommendations to support effective exit or succession.
P1 Analyse key considerations for evaluating growth opportunities in an organisational context.
P2 Evaluate the opportunities for growth, applying an appropriate management tool.
M1 Critically evaluate the options for growth, using a range of analytical frameworks to demonstrate the understanding of competitive advantage in an organisational context.
LO2 Assess the various methods through which organisations access funding and when to use. different types of funding.
P3 Assess the potential sources of funding available to businesses, in given organisational contexts, addressing the benefits and drawbacks of each source.
M2 Critically evaluate potential sources of funding for the adoption of an appropriate source/s of funding for a given organisational context.
LO3 Develop a business plan to communicate a growth strategy in a business to the relevant stakeholders
P4 Design a business plan for organisational growth that includes financial information and strategic objectives for a business.
M3 Develop an appropriate and detailed business plan for growth and securing investment, setting out strategic objectives and strategies to meet stakeholder needs and expectations.
LO4 Assess the various ways that a small business. the owner can exit the business and the implications of each option.
P5 Assess exit or succession options for a small business, addressing the benefits and drawbacks of each option.
M4 Compare exit or succession options for a small business to make valid recommendations