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You are part a multinational corporation (MNC) with operations mainly in North America (New York) and Europe (London, UK). Some changes in the global

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Oct 28, 2024 • 5 min read

BUS6009 International Business Management

Written Case Report

Date for Submission: Please refer to the timetable on ilearn

(The submission portal on ilearn will close at 14:00 UK time on the date of submission)

Assignment Brief

As part of the formal assessment for the programme you are required to submit an International Business Management assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

1. Assess how political, economic, socio-cultural, legal, and historical factors influence internationalisation

2. Critically appraise strategic approaches to identify suitable host countries for foreign expansion.

3. Evaluate strategies used by international enterprises to support successful foreign expansion.

4. Demonstrate Professional knowledge in their subject area, with in‐depth comprehension, awareness, independent research skills, and other skills associated with their subject area and discipline(s).

All learning outcomes must be met to pass the module.

Guidance

Your assignment should include: a title page containing your student number, the module name, the submission deadline and the exact word count of your submitted document; the appendices if relevant; and a reference list in AU Harvard system(s). You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.

You must not include your name in your submission because Arden University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.

Maximum word count: 3000 words for all the tasks.

Please refer to the full word count policy which can be found in the Student Policies section here: Arden University | Regulatory Framework

The word count includes everything in the main body of the assessment (including in text citations and references). The word count excludes numerical data in tables, figures, diagrams, footnotes, reference list and appendices. All other printed words ARE included in the word count.

Students who exceed the wordcount up to a 10% margin will not be penalised. Students should note that no marks will be assigned to work exceeding the specified limit once the maximum assessment size limit has been reached.

Assignment Task

You are part a multinational corporation (MNC) with operations mainly in North America (New York) and Europe (London, UK). Some changes in the global market conditions have made it feasible to expand into new markets. Consequently, you have been shortlisted to possibly be appointed as the pioneer manager of one of the proposed subsidiaries in the following regions as part of its expansion: South-East Asia and Africa.

Choose a country in one of the regions and discuss your understanding of the political, economic, social and environmental differences with those in London and New YorkDiscuss how these factors might impact on your business in terms of market access.Highlight the cultural differences likely to be encountered in the country in theoretical and practical terms and their impact on the management of staff. (3000 words) (100 marks) LOs: LO1,2,3 & 4

End of questions

Formative Feedback

You have the opportunity to submit a draft Case Report to receive formative feedback.

The feedback is designed to help you develop areas of your work and it helps you develop your skills as an independent learner.

If you are a distance learning student, you should submit your work, by email, to your tutor, no later than 2 weeks before the actual submission deadline. If you are a blended learning student, your tutor will give you a deadline for formative feedback and further details.

Formative feedback will not be given to work submitted after the above date or the date specified by your tutor – if a blended learning student.

Referencing Guidance for BUS6009 International Business Management

You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system(s), for example:

Guide to Harvard Referencing

http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Harvard_Quick_Ref_Guide.pdf

Arden University Specific Guide to Harvard Citation and referencing http://moodle.bl.rdi.co.uk/guides/HarvardRef/AU_Guide_to_Harvard_Citation. pdf

Key Texts

Hill, C.W.L and Hult, G.T.M (2021) International Business, Competing in the Global Marketplace. 13th ed. New York: McGraw Hill Education

Others Books

Steers, R. and Osland, J., 2020. Management across Cultures: Challenges, Strategies, and Skills. Cambridge: Cambridge University

Daniels, J. D., Radebaugh, L. H. and Sullivan, D. (2021) International Business, Global Edition, 17th ed. Harlow, UK: Pearson Education Limited

Cavusgil, S. T. 2019. International Business: The New Realities, Global Edition. UK: Pearson. Wild, J. J. and Wild, K. L. 2019. International Business: The Challenges of Globalisation, Global Edition. UK: Pearson.

Wheelen, T. L., Hunger, J. D., Hoffman, A. N., and Bamford, C. E. (2018) Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Global ed. Harlow, UK: Pearson Education Limited

Journal and online resources

Porter, M.E., (1998), Competitive Advantages of Nations, MacMillan Business

Datta, D. K., Hemnann, P., & Rasheed, A. A., 2002. Choice of foreign market entry modes: Critical review and future directions. Managing Transnational Firms: Resources, Market Entry and Strategic Alliances Advances in Comparative International Management, 85–153.

Tulder, R. V., Verbeke, A., & Piscitello, L., 2018. Introduction: International Business in the Information and Digital Age – An Overview of Themes and Challenges. Progress in International Business Research International Business in the Information and Digital Age, 1– 13

Academy of Management Review British Journal of Management Harvard Business Review

Follow this link to find the referencing guides for your subject: Arden Library

Submission Guidance

Assignments submitted late will not be accepted and will be marked as a 0% fail.

Your assessment can be submitted as a single Word (MS Word) or PDF file, or, as multiple files.

If you chose to submit multiple files, you must name each document as the question/part you are answering along with your student number ie Q1 Section A STUXXXX. If you wish to overwrite your submission or one of your submissions, you must ensure that your new submission is named exactly the same as the previous in order for the system to overwrite it.

You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is available on the A-Z key information on iLearn.

Assessment Criteria (Learning objectives covered – all)

Assess how political, economic, socio-cultural, legal, and historical factors influence internationalisation

Choose a country in one of the regions and discuss your understanding of the political, economic, social and environmental differences with those in London and New York

When expanding into new markets, multinational corporations (MNCs) face varying political, economic, socio-cultural, legal, and environmental challenges. For this assessment, I will explore the expansion of an MNC into Vietnam in Southeast Asia, comparing it to existing operations in London (UK) and New York (USA).

Political Factors

Vietnam operates under a socialist republic framework, with the Communist Party of Vietnam (CPV) as the sole ruling party. In contrast, both the UK and the USA function as democratic nations, where multi-party systems allow for greater political competition. This difference impacts governance, regulatory processes, and business freedoms.

In Vietnam, the government retains a substantial role in the economy, particularly in certain industries, including banking, telecommunications, and energy. The country’s stability is generally favourable for foreign investment; however, the lack of political plurality and state interference may lead to more bureaucratic hurdles for MNCs. In comparison, both London and New York offer more transparent, market-driven environments with stronger institutional protections for businesses.

Economic Factors

Vietnam has been one o