Market Segments
You are a brand manager for a sneaker manufacturer like Nike or New balance and are trying to use Facebook to reach (a) college-aged women and (b) men over 55 years of age. What three or four “likes” or interests would you expect each segment to have when you try to reach it with Facebook? Are these likes/interests going o be the same for each segment? Why or why not?
Submission Instructions:
Your initial post should be at least 200 words, formatted and cited in current APA style with support from at least 2 academic sources. Textbook and Read:
Kerin, R., & Hartley, S. (2017). Chapter 17: Implementing Interactive and Multichannel Marketing Chapter 18: Integrated Marketing Communications and Direct Marketing Chapter 19: Advertising, Sales Promotion, and Public Relations Chapter 20: Using Social Media and Mobile Marketing to Connect with Consumers https://youtu.be/ZVHowuarXgM?si=p-Shp8bqIfXyqG3F
