When observing the operations performance objectives of AEON (Hong Kong), it can be argued that AEON (Hong Kong) is focused on satisfying its customers’ requirements and to deliver values to its

Assignment Task

Module Learning Outcomes:

On successful completion of the module, students will be able to:

1. Critically evaluate an existing business process by applying appropriate concepts, theories and methods.
2. Redesign existing process to achieve well-reasoned benefits.
3. To generate a plan for the implementation and evaluation of the new process.

You may find the information for AEON (Hong Kong)online, in Keynotes in the Library, Company reports, cases online, and the financial press. The literature sources should be books, journals, refereed papers and appropriate online sources. You should find the sources of information that you will use to deliver the three assessment parts. Your submission should address the following THREE Parts:

Part 1 (Evaluate the existing business process)

When observing the operations performance objectives of AEON (Hong Kong), it can be argued that AEON (Hong Kong) is focused on satisfying its customers’ requirements and to deliver values to its customers they offer. In this part of assignment, you are specifically required to:

• Outline the essential components for ‘Effective Business Operations Management’ i.e. How AEON (Hong Kong) create value for their customer in HK.
• Apply soft systems methodology (SSM) to evaluate the issues AEON (Hong Kong) might face. Support your discussion with appropriate business operations/process models (e.g. operation strategy performance (priorities) model, the service gap analysis or/and Four V’sprofile etc.).
• You should compare and contrast different models (benchmarking) used by the same sector in which AEON (Hong Kong) operates and recommend appropriate solutions to continue being competitive in the market, make easier for customers to select and buy their products (issues to consider delivery chain, customer value chain, cost implications, and sustainability etc.).
• You might also consider nowadays enterprises’ sustainable operations expected by consumers and other stakeholders in the HK society (the Environmental, Social, and Governance (ESG) impacts).

Part 2 (SSM presentation & redesign process to achieve benefits)

For the new system you should include Root Definition, CATWOE and produce a detailed “Rich Picture” (can be hand drawn only) to fully illustrate your answers. Your rich picture must indicate the problems as well as the solution.

By means of a Business Process Plan (BPP) illustrate the changes including “AS IS” and “TO BE” diagrams. Brief explanations of both plans are required and support your discussions with relevant arguments. You must follow the Business Process Management (BPM) standards covered in the classes. Part THREE is the implementation of the new process (“TO BE”); failure not to include the BPP may result in marks not awarded for part three.

Part 3 (Plan for the implementation of new processes through performance objectives)

Discuss how the managers would turn performance objectives into operations priorities and the resources that would be necessary for effective implementation of the new processes.

Using a Balanced Scorecard, discuss how the business performance can be measured post implementation (refer to the company annual reports and any other relevant data for improvement and target trends for AEON (Hong Kong) whenever necessary).