We live in an exciting and turbulent world! There are so much information, knowhows, and technologies available to people. New products and processes constantly appear on a market. Although we, as humanity, require all these goods to survive and move forward as a society, these resources and goods do not come for free. Instead, they require a great variety of resources for their development and production. Due to the fact that the majority of resources on our planet is scarce and finite, humanity runs into two problems: (1) chance of running out of a resource and (2) potential impact of our activities on the environment. As we learn more about our planet, we notice some changes in climate and other conditions, some may be measurable, others may be arguable. As a result of this, sustainability trend gains more and more attention. For the company/industry of your interest: 1- How would you define sustainable operations? 2- According to your definition above, do think is it possible to achieve sustainability in a long-run with the industry of your interest?