The owner/CEO of your organisation has asked you to prepare a report on strategic planning for one of the hospitality businesses mentioned below. This

You are required to produce a 2000-word +/- 10% (excluding Table of Content, Tables, Graph References, and Appendices) individual strategy report based on a hospitality company, which is different from those used in other assignment you have handed in.

The owner/CEO of your organisation has asked you to prepare a report on strategic planning for one of the hospitality businesses mentioned below. This plan must cover three time periods (most likely 1, 3 and 5 years – however, it can vary depending on the business selected)

The owner/CEO expects all their staff to be involved in the process and to conduct a full external environmental analysis and to provide an examination of ho? 7RDw well the organisation is placed to cope with the challenges ahead.

The analysis should include the following within your discussion:

1. Proposed mission and vision for your organisation (not more than 35 words).
2. Identification and critical analysis of the key stakeholders and their needs.
3. External Environmental Analysis (PEST/Scenario Planning/Competitor Analysis, etc.)
4. NOISE Analysis
5. Ansoff Matrix and an alternative strategic direction and choice
6. Recommendations for the three time periods.

Please choose an organisation from the following list:

1. Hospitality organisation of your choice – This needs to be agreed with your Module Leader
2. Edition Hotel, London
3. Grouse and Ale, Lane End, Chilterns
4. SSP Contract Catering Company

Please remember that you are expected to use underpinning theory to support your arguments and to establish a critical discussion.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO1: Demonstrate an understanding of the theory and process of strategy and its application.

LO2: Critically analyse the internal and external business environments in which an organisation operates.

LO3: Critically evaluate alternative strategic options and plan for their implementation.

Practicalities: Referencing, presenting and submitting your work

Please see your programme handbook for information on the standard referencing style, presentational requirements and process for submitting your work:

• Your strategic report must be presented in a report format. You must include:
  • A title page, a table of contents and a reference list.
  • Please place these three items on a separate page each
  • If you use appendices, please remember they come AFTER the reference list and need to be numbered and have a name.
• The title page should contain a suitable name for your report, the module code and name, your student number and the submission deadline.
• Your table of contents needs to have numbered headings and sub-headings and needs to show on what page each section starts.
• Do NOT number your table of contents and reference list (e.g. do not use 1. Table of Contents or 7. Reference List).
• Font style: Arial, Size: 12
• Allow 2.0 line spacing
• The page orientation should be ‘Portrait’ and the layout ‘Justified’.
• Pages should be numbered.

Referencing: Please ensure that your work is referenced according to the [Harvard referencing System] style, as defined in Cite Them Right Online (https://www.citethemrightonline.com/).

Submission: Electronic – via Turnitin in the Submit Your Work section on Blackboard