The Major Project Portfolio Assignment includes three distinct components: First, an Executive Summary providing a brief overview/impact of the major project. Second, a brief evaluation

jason bale

Oct 23, 2023 • 5 min read

HALLMARK ASSESSMENT TASK

EXECUTIVE SUMMARY and MAJOR PROJECT PORTFOLIO

INSTRUCTIONS & GRADING CRITERIA

The Major Project Portfolio Assignment includes three distinct components: First, an Executive Summary providing a brief overview/impact of the major project. Second, a brief evaluation of the value proposition provided by your Major Project and a reflection on your work. Third, the Major Project itself which is the student’s tangible representation of their task(s) undertaken as their major project. All narrative summaries should be double-spaced with normal margins.

q EXECUTIVE SUMMARY (10 points): Prepare a 1-2 page, double-spaced Executive Summary (with an appropriate cover page) providing a brief overview of the Major Project submitted. You should also discuss your primary role and responsibility in the outcome of the Major Project.

q VALUE PROPOSITION / REFLECTION (10 points): Please reflect on the goals of your experience, your organizational analysis and provide rationale and include illustrations to demonstrate the comprehensive work done throughout the semester for each of the areas below:

a. VALUE PROPOSTION AND IMPACT: Did the development of your major project offer significant problem solving or a new opportunity for the organization? What value did your project bring to the organization?

b. CRITICAL THINKING: Did your goals or analysis present a depth of understanding of the organization and potential issues and solutions? Provide an illustration or example of and experience that required critical thinking and/or problem solving throughout the internship experience.

c. TECHNOLOGY: Did you incorporate technology into your internship experience or into your Major Project? Provide at least one illustration or example of how technology was used in your internship or Major Project – other than basic word processing technology.

q MAJOR PROJECT (40 points): The final major project should be a tangible representation of the students’ individual undertaking involving research, assessment, analysis, and recommendations completed as a major contribution to the internship site. The project should resemble a professional report, manual, or other business document which would be prepared and submitted for consideration in a business context. In other words, the major project should NOT look like a traditional student project (narrative, typed document with a few photos or charts). Instead it should look like whatever it is, i.e. a Marketing Plan, An Event Operations Manual, A Feasibility Study, An Internal Memorandum With Research/Analysis, etc. It should look like a business report or document appropriate to the type and nature of the project. The goal of this project is to provide the student a “hard” example of work done in the field that can be presented to future employers as documented experiences beneficial to the sport industry.

SAMPLE MAJOR PROJECTS

Just a few examples of Major Projects include:

q Facility Usage Study

q Facility Usage Guide

q Promotional Materials Design & Implementation Strategy

q Marketing Plan

q Social Media Integration Plan

q Consumer/Customer Survey Analysis

q Report of Consumer Research and Response Strategies

q Sponsorship Development Plan and/or Agreements

q Program Development Plan and Evaluation Strategies

q Media Guide

q Organizational Strategic Plan

q Policies and Procedures Manual

q Cost Analysis

q Facility or Program Needs Analysis

q Fundraising Plan

q Grant Writing

q Community Relations Activities

q Crisis Management Plan

q Event Organizational Plan

Critical Thinking Standards Assessed


KY-UL-I2A.1	Purpose: Candidate identifies and focuses on a purpose, goals, and/or objectives.
KY-UL-I2A.6	Concepts/Ideas: Candidate demonstrates an understanding of key concepts, ideas, theories, definitions, principles, models, etc.
KY-UL-I2A.8	Implications/Consequences: Candidate traces possible consequences and implications that follow from his or her reasoning.
KY-UL-I2A.12	Relevance: Candidate provides material that is relevant to the topic under consideration.
KY-UL-I2A.14	Breadth: Candidate covers other ways /perspectives of looking at a problem or question and/or covers ideas closely related to the topic or question at hand.
KY-UL-I2A.16	Significance: Candidate includes material that is significant to his or her purpose.

Major Project Portfolio Rubric

	clearly evident	evident	occasionally evident	not evident
Significance KY-UL-i2a.16 Significance	A significant organizational issue has been identified and the major project has a significant and long-lasting impact on eliminating/improving on the issue.	An organizational issue has been identified and the major project has a long-lasting impact on eliminating/improving on the issue.	An organizational issue has been identified and the major project has a moderate impact on eliminating/improving on the issue.	No significant organizational issue has been identified and the major project does not have a long-lasting impact on eliminating/improving on the issue.
Knowledge and skills KY-UL-I2a.6 concepts KY-UL-I2A.14- breadth	Frequently makes the connection between the appropriate skills and the situation. Covers the breadth of concepts and ideas related to the topic and explains them in depth, demonstrating a comprehensive understanding of the topic.	Sometimes makes the connection between the appropriate skills and the situation. Covers most of the concepts and ideas related to the topic and somewhat explains them, demonstrating a fairly good understanding of the topic.	Has difficulty connecting appropriate skills to the situation. Covers few concepts or ideas and/or information and/or demonstrates inadequate understanding of the topic.	Does not grasp the connection between appropriate skills and the situation. Does not demonstrate an understanding of the topic.
Critical Thinking and Problem Solving KY-UL-I2a.8 implications KY-UL-I2a.12 relevance	Applies relevant thinking skills (e.g. comparing, contrasting, classifying, abstracting, analyzing, criticizing) in presenting information. Develops solutions by using all available and applicable information. Identifies and clearly discusses implications and consequences, considering relevant assumptions, contexts, data, and evidence.	Applies relevant thinking skills (e.g. comparing, contrasting, classifying, abstracting, analyzing, criticizing) in presenting information with reference to context, assumptions, data, and evidence. Suggests implications and consequences but without development.	Applies relevant thinking skills (e.g. comparing, contrasting, classifying, abstracting, analyzing, criticizing) in presenting information but without clear reference to context, assumptions, data, and evidence.	Does not develop an argument based on available information or evidence. Does not identify the key assumptions and/or evaluate the given information that underlies the issue.
Communication KY-UL-i2a.1—purpose	The writer’s purpose is clear throughout without irrelevant digressions. The tone and evidence are appropriate to the intended audience. Body of paper is logically arranged and precisely adheres to format structure provided in syllabus.	The writer’s purpose is clear, but not universally consistent. Irrelevant information occasionally appears. The tone is generally appropriate for the audience. Body of paper is fairly logically arranged	The writer identifies a purpose, but it is not always consistent. There may be irrelevant digressions or conflicting statements of purpose. The tone may be inconsistent. Random structure of paper.	The purpose of the text is unclear. Either the writer does not articulate a purpose or provides many conflicting statements of purpose. The evidence and tone are inappropriate for the audience. Paper does not adhere to format structure provided in syllabus
Technology	Incorporates a variety of technologies in appropriate settings.	Incorporates some use of technology.	Has difficulty incorporating technology.	Demonstrates little or no technology skills.

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