The Experience Economy in Tourism and Hospitality" is a foundational module designed for Year 1 students pursuing Tourism and Hospitality Management. This course focuses on providing students with a comprehensive understanding of the evolving landscape of the tourism and hospitality industry, emphasizing the principles and applications of the experience economy. The highlight of the module is a 13-week work placement within a tourism or hospitality-related industry, where students will gain hands-on experience, applying theoretical concepts learned in the classroom to real-world scenarios.

Apply Theoretical Concepts: Students will be able to apply theoretical frameworks and concepts related to the experience economy in the tourism and hospitality industry to practical workplace situations.
Develop Industry Skills: Students will acquire and enhance industry-specific skills through their work placement, including customer service, event planning, and effective communication within a professional setting.
Reflect and Evaluate: Students will develop the ability to reflect on their weekly workplace experiences, critically evaluating their roles and contributions, and identifying areas for personal and professional development.
Understand Workplace Dynamics: Students will gain insights into the internal workings of a tourism or hospitality-related organization, understanding the interplay of various departments and functions within the industry.The Self-Reflection Portfolio will be assessed based on the following criteria:
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Depth of Reflection: The extent to which students critically reflect on their experiences, demonstrating a deep understanding of the integration of theoretical concepts into practical tasks.
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Demonstration of Learning Objectives: The clarity with which students showcase the achievement of learning objectives, providing evidence of applying theoretical knowledge, developing industry skills, and reflecting on personal and professional growth.
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Analytical Approach: The ability to analyze challenges faced during the work placement and propose effective solutions, showcasing analytical and problem-solving skills.
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Application of Experience Economy Principles: The effectiveness of incorporating experience economy principles into practical tasks, contributing to a meaningful and memorable customer experience.
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Overall Presentation: The organization, coherence, and clarity of the portfolio, including proper documentation of weekly reflections and a well-articulated final reflective statement.