The Euro-Disney Project: Stakeholders Misunderstood?
Disney launched a new theme park in Europe in 1992 and faced immediate disappointing results. Read the articles in Required Resources, and in addition, feel free to search for additional articles in the CSU Online library to use in answering the following questions:
- Assume that you were the project manager for the Euro Disney theme park launch. What in your view are the top five stakeholder groups that you would have identified?
- What categories would you assign to each of the identified categories? (Use unaware, resistant, neutral, supportive, and leading as your categories.)
- What strategies would you employ to address resistant stakeholder groups? Would your selected strategies differ in any way from managing stakeholders within your home country? Why, or why not?
- Briefly describe what you believe Disney got wrong in their stakeholder identification and management.
