The CEO of Acme Medical Center has requested that you present your strategic plan to the leadership team comprised of members from disciplines and departments facility-wide. Your 8-10-minute PowerPoint presentation should include all the major elements of your strategic plan on the scenario that you selected:
- Executive Summary
- History and Characteristics of the Institution
- Mission, Vision and Values
- Goal and Objectives
- Environmental Analysis/SWOT
- Marketing & Competitive Strategies
- Evaluation & Control
- Appendices
Use bullet points and limit information on each slide so the slides can be readable and viewed easily from a distance. Narration should be focused on major elements in each section, with discussion of ethical principles and theory of change as appropriate. Include the one-minute commercial developed earlier in the course and revised as necessary. Incorporate corporate branding and images, text, and symbols related to the plan’s goal and objectives. Appendices should include a Reference List and just a list of other documents to be included in the final strategic plan submission.
