Discussion – What is service?
(Please read assigned chapters first. You will need to refer to the text.)
Required Textbook Readings
Syllabus ReviewRead Bordoloi (Ch1 and 2), Zeithaml (Ch1) (WLO 1, 2)
Required Text:
1) Bordoloi, S., Fitzsimmons, J. A., & Fitzsimmons, M. J. (2019). Service Management: Operations, Strategy, Information Technology. McGraw-Hill