The Assignment Brief:
Select one multinational enterprise (MNE)with any nationality that is active in one or more than one industry. This MNE can be small, medium, large or very large. This company can be famous or unknown, butthe information about this MNE should be publicly available in English.Collect required data about this company and its environment from valid sources such as the company’s annual reports, the company’s press release, the company’s website, industry databases (such asStatista, Mintel, Orbis, orEuromonitor Passport), academic case studies, Eurostat, WTO, World Bank, IMF, OECD, UNCTAD’s Global Investment Trends Monitor, market research reports or news by reliable broadcasters.
You need to write an analytical report regarding this company that covers the following strategic issues:
A) Analyse the outer-organisational environment of this company in one of the countries where it is present to identify the major external factors that influence this company
B) Suggest corporate-level strategies for the company
C) Propose business-level strategies for this company
It is expected from you to use any theoretical frameworks or theoretical discussions that can help you in strategic analyses of your chosen company. So, you need to combine theoretical discussions withthe factual data about the company.Every theoretical discussion and every provided information about the country or the company should be supported by relevant referencing (citation) from valid academic, international or the company sources. Thus, it is normal to expect citations in every paragraph except in the Introduction and Conclusion sections.
