Select any topic within the marketing of your interest and write a marketing report that compromises what you have found and what is the lastest development in that area. The paper should be 3-4 pages, single spaced that include any reference, citation, etc. 

For report format, write in the form of a “marketing white paper”. Below is a website that talks about what a white paper is and how to write a good white paper.

https://blog.hubspot.com/marketing/what-is-a-whitepaper-examples-for-business

Below are some link to resources that might help you identify some topics/trends that might be interesting.

https://blog.hubspot.com/marketing/marketing-trends

31 Marketing Trends You Need to Know for 2024

The paper will be graded on 

Topic and relevance to marketing – 20%

Discussion of the topic and its impact on consumers/marketing – 50%

Depth of coverage – 20%

Reference/citation – 10%

Complete by the end of 12/11/2024