1. Select and describe the specific amenities that will help distinguish your hotel’s brand.
2. Describe how the experience economy, service, and product will be established.
3. What type of management organization will your hotel possess? Why did you select this type of management organization?
4. What type of security features will your hotel have? Describe how you will implement and manage the security features you selected for your hotel.
5. How will you manage the following hotel revenue management controls ADR, occupancy rate, and REVPAR? How will you control rate allocations, allocation controls, and availability controls to maximize your yield management and improve your revenue management?
6. (This will be considered the summary.) How will all of this hopefully turn a profit after several years in business?

This criterion is linked to a Learning OutcomeOrganization and CohesivenessA quality paper will include an introduction based upon a well formed paper topic. The logical order of the content will be derived from best practices in preparing this paper listed in instructions. The content will be properly subdivided into sections derived from this document.10 ptsFull Marks0 ptsNo Marks10 ptsThis criterion is linked to a Learning OutcomeEditingUse APA format including title page, headings, double space, correct font size, and reference page. A quality paper will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.10 ptsFull Marks0 ptsNo Marks10 ptsThis criterion is linked to a Learning OutcomeContentA quality paper will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. A quality project will employ sound use of reasoning and logic to reinforce conclusions.