Select and analyze two management functions of your company (e.g. Strategy, Marketing, Operations, Finance, Human Resources, Corporate Compliance/Ethics
In this reflection paper you will be asked to analyze your team's strategy for the game and reflect on the lessons learned.
Please address the following questions as you prepare your reflection paper:
Select and analyze two management functions of your company (e.g. Strategy, Marketing, Operations, Finance, Human Resources, Corporate Compliance/Ethics).
Reflect on the results and the mistakes made. In hindsight, what would you have done differently? What prevented you from pursuing a different strategy?
What did you learn about working with a team through this simulation?
What did you learn that will help you in your work environment?
Your reflection paper should be about 1,500 words in length.
North America
5 8 9 10 11
CAMERA SEGMENT
Price (average wholesale $ per 335 365 413 387 450 PIQ Rating (1 to 10 stars)5.2* 5.5* 5.9* 5.5* 6.0*
Brand Reputation (prior-year 76 78 79 78 78
Number of Models 3 4 4 4 5 4
|
Outlets Online Retailers |
72 |
72 |
93 |
118 |
138 |
159 |
176 |
189 |
|
Local Retailers |
3,000 |
3,000 |
3,876 |
4,911 |
5,630 |
6,330 |
5,910 |
6,190 |
|
Retailer Support ($ per
unit) |
6.00 |
10.05 |
11.02 |
9.08 |
8.60 |
9.93 |
6.69 |
8.45 |
|
Advertising Budget ($000s) |
2,500 |
3,000 |
3,800 |
1 ,800 |
1 ,950 |
1,950 |
3,250 |
6,200 |
|
Website Displays ($000s) |
1 ,500 |
2,800 |
3,460 |
1 ,600 |
1 ,800 |
1 ,800 |
1 ,560 |
2,300 |
|
Sales Promotions — Weeks |
1 |
3 |
3 |
10 |
16 |
16 |
16 |
16 |
|
Discount |
10.0% |
16.0% |
16.0 % |
21.0% |
18.0% |
18.0 % |
25.0 |
23.0 |
|
Warranty Period (days) |
60 |
180 |
180 |
180 |
360 |
360 |
360 |
360 |
|
Demand for ACC Units (000s) |
285.0 |
292.7 |
289.9 |
286.2 |
325.6 |
282.1 |
328.7 |
283.9 |
|
Gained/Lost (due to
stockouts) |
0.0 |
0.0 |
+9.5 |
+3.0 |
0.0 |
+0.5 |
+2.2 |
+5.8 |
|
AC Camera Units Sold (000s) |
285.0 |
292.7 |
299.4 |
289.2 |
325.6 |
282.6 |
330.9 |
289.7 |
|
Market Share Special AC Camera Contracts |
16.7% |
15.7% |
15.4% |
14.2 % |
16.9% |
13.7% |
17.8% |
14.2% |
|
Discount Offer (0/0
off standard price) |
0.0 % |
0.0% |
|
0.0 % |
6.0 % |
40.0 |
20.0 0/0 |
40.0 0/0 |
|
Value Index |
0 |
|
0 |
0 |
46 |
66 |
53 |
62 |
|
Special Contract Units Sold
(000s) |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
28.2 |
0.0 |
28.4 |
Retail Multi-Store 36 56 60 65 62 64
IJAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,100 1 ,420 1 ,550 1,720 1 ,825 1 ,925 1 ,985 2,042
Discount to Online Retailers11 % 11 %
|
Brand Reputation
(prior-year image) |
70 |
70 |
79 |
76 |
78 |
79 |
78 |
78 |
|
Number of Models |
2 |
2 |
2 |
2 |
2 |
2 |
3 |
2 |
|
Online Retailers |
36 |
36 |
50 |
57 |
48 |
46 |
40 |
31 |
|
Website Displays ($000s) |
1 ,500 |
3,600 |
4,200 |
3,200 |
3,200 |
3,200 |
2,150 |
2,800 |
|
Search Engine Advertising
($000s) |
1 ,500 |
2,200 |
2,200 |
1 ,800 |
1 ,480 |
1,700 |
3,600 |
6,100 |
|
Retailer Recruitment ($ per
unit) |
80.00 |
79.59 |
105.06 |
99.50 |
88.82 |
58.82 |
84.11 |
64.00 |
|
Warranty Period (days) |
60 |
180 |
360 |
360 |
360 |
360 |
180 |
360 |
|
Drone Unit —Direct (company
website) |
37.7 |
43.8 |
44.7 |
47.0 |
50.5 |
51.1 |
58.1 |
59.1 |
|
Demand 3rd-Party Retailers |
14.3 |
19.7 |
25.7 |
20.1 |
21.1 |
17.0 |
10.7 |
12.5 |
|
(000s) Total Demand |
52.0 |
63.5 |
70.4 |
67.1 |
71.6 |
68.1 |
68.8 |
71.6 |
|
Gained/Lost (due to stockouts) |
0.0 |
0.0 |
+0.8 |
0.0 |
+0.3 |
0.0 |
0.0 |
0.0 |
|
UAV Drone Units Sold (000s) |
52.0 |
63.5 |
71.2 |
67.1 |
71.9 |
68.1 |
68.8 |
71.6 |
|
Market Share |
16.7% |
18.6% |
18.0% |
16.0% |
16.2% |
15.8% |
15.9% |
16.3% |
PIQ Rating (1 to 10 stars)
5.2* 6.1* 6.2* 6.0* 6.3*
ACC Price I-JAV Price
P/Q Rating
$2052.oo10.0*
$1564.007.5*
Industry
Average $1076.oo 5.0*
Prices and
PIQ Ratings $588.002.5*
$100.000.0*
5 6 7 8 9 10 11 12 13 14 15
Year
ACC Sales
I-JAV Sales
Industry Average
15%
Market Share
5 6 7 8
Competitive Intelligence Report Copyright © 3
https://www.glo-bus.com/users/program21/cir/time-series-by-company 1/13 Number of Models 5
|
Outlets Online Retailers |
60 |
60 |
80 |
102 |
129 |
156 |
164 |
178 |
|
Local Retailers |
2,500 |
2,500 |
3,301 |
4,280 |
5,278 |
6,100 |
5,800 |
6,250 |
|
Retailer Support ($ per
unit) |
6.00 |
9.70 |
10.60 |
8.24 |
6.98 |
7.99 |
5.60 |
9.41 |
|
Advertising Budget ($000s) |
1 ,400 |
2,500 |
2,800 |
1 ,600 |
1 ,650 |
1 ,650 |
3,200 |
5,300 |
|
Website Displays ($000s) |
1 ,200 |
2,200 |
2,200 |
1 ,400 |
1 ,240 |
1 ,240 |
1 ,700 |
1 ,900 |
|
Sales Promotions — Weeks |
1 |
3 |
3 |
10 |
15 |
15 |
16 |
16 |
|
Discount |
10.0 |
16.0% |
16.0% |
21.0% |
20.0 |
20.0 0/0 |
22.0 |
23.0 |
|
Warranty Period (days) |
60 |
180 |
180 |
180 |
180 |
180 |
360 |
180 |
|
Demand for ACC Units (000s) |
240.0 |
265.9 |
275.1 |
254.7 |
283.7 |
247.8 |
303.8 |
255.1 |
|
Gained/Lost (due to
stockouts) |
0.0 |
0.0 |
|
+2.6 |
0.0 |
+0.4 |
+2.0 |
+5.2 |
|
AC Camera Units Sold (ODs) |
240.0 |
265.9 |
284.0 |
257.3 |
283.7 |
248.2 |
305.8 |
260.3 |
|
Market Share |
16.7 % |
17.3 % |
17.6 % |
15.3% |
16.9 |
|
18.4 |
15.0% |
Retail Multi-Store 30 30 40 48 57 62 60
Special AC Camera Contracts
Discount Offer (0/0 off standard price) 0
Value Index
(JAV DRONE SEGMENT
Price (average direct-sale $ per unit) 1,100 1 ,400 1 ,500 1 ,700 1 ,700 1,764 1 ,965
Discount to Online Retailers 17 0/0
|
Brand Reputation
(prior-year image) |
70 |
70 |
79 |
76 |
78 |
79 |
78 |
78 |
|
Number of Models |
2 |
2 |
2 |
2 |
2 |
2 |
3 |
2 |
|
Online Retailers |
|
30 |
38 |
41 |
34 |
41 |
34 |
28 |
|
Website Displays ($000s) |
1 ,200 |
3,000 |
3,200 |
2,200 |
2,200 |
2,800 |
1 ,800 |
2,000 |
|
Search Engine Advertising
($000s) |
1 ,200 |
1 ,800 |
1 ,400 |
1 ,200 |
1,189 |
1 ,650 |
3,300 |
4,600 |
|
Retailer Recruitment ($ per
unit) |
80.00 |
81.41 |
118.56 |
59.60 |
84.26 |
57.47 |
333.33 |
|
|
Warranty Period (days) |
60 |
180 |
180 |
360 |
360 |
180 |
180 |
360 |
|
Drone Unit —Direct
(companywebsite) |
31.2 |
37.0 |
36.7 |
41.0 |
44.9 |
47.2 |
58.2 |
51.6 |
|
Demand 3rd-Party Retailers |
11.8 |
17.0 |
19.4 |
15.1 |
21.6 |
17.4 |
2.7 |
12.5 |
|
(000s) Total Demand |
43.0 |
54.0 |
56.1 |
56.1 |
66.5 |
64.6 |
60.9 |
64.1 |
|
Gained/Lost (due to stockouts) |
0.0 |
0.0 |
+0.7 |
0.0 |
+0.3 |
0.0 |
0.0 |
0.0 |
|
IJAV Drone Units Sold (000s) |
43.0 |
54.0 |
56.8 |
56.1 |
66.8 |
64.6 |
60.9 |
64.1 |
|
Market Share |
16.7 % |
18.4% |
17.5% |
16.1 |
17.1 % |
15.8% |
16.6% |
16.2 % |
PIQ Rating (1 to 10 stars)
4.8* 5.2* 6.1* 6.2* 6.3*
— ACC Price
I-JAV Price
P/Q Rating
$1975.00
$1506.25
Industry
Average $1037.50
Prices and
PIQ Ratings $568.75
$100.00
5 6 7 8 9 10 11 12 13 14 15
Year
ACC Sales I-JAV Sales
Industry18% Average
Market Share16%
140/0
5 6 7 8
Competitive Intelligence Report Copyright 3
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Asia-Pacific
11
CAMERA SEGMENT
Price (average wholesale $ per 328 354 350 PIQ Rating (1 to 10 stars)
5.9* 5.5* 6.0*
Brand Reputation (prior-year 79 78 78
Number of Models4 5 4
|
Outlets Online Retailers |
48 |
48 |
67 |
89 |
114 |
95 |
78 |
99 |
|
Local Retailers |
2,000 |
2,000 |
2,718 |
3,591 |
4,644 |
3,950 |
3,350 |
4,355 |
|
Retailer Support ($ per
unit) |
6.00 |
8.90 |
12.87 |
5.60 |
3.76 |
4.34 |
6.34 |
6.62 |
|
Advertising Budget ($000s) |
1 ,ooo |
2,400 |
2,600 |
1 ,200 |
982 |
982 |
3,000 |
3,100 |
|
Website Displays ($000s) |
900 |
1 ,250 |
1 ,600 |
800 |
905 |
905 |
1700 |
1 ,400 |
|
Sales Promotions — Weeks |
1 |
3 |
3 |
15 |
15 |
10 |
16 |
16 |
|
Discount |
10.0 |
15.0% |
20.0 |
26.0 0/0 |
15.0% |
17.0% |
23.0% |
17.0% |
|
Warranty Period (days) |
60 |
90 |
180 |
180 |
180 |
180 |
360 |
360 |
|
Demand for ACC Units (000s) |
185.0 |
252.6 |
229.2 |
267.9 |
260.5 |
225.8 |
252.5 |
286.8 |
|
Gained/Lost (due to
stockouts) |
0.0 |
0.0 |
+8.0 |
+2.9 |
0.0 |
+0.4 |
+1.9 |
+5.7 |
|
AC Camera
Units Sold (000s) |
185.0 |
252.6 |
237.2 |
270.8 |
260.5 |
226.2 |
254.4 |
292.5 |
|
Market Share Special AC Camera Contracts |
16.7 % |
20.1 % |
17.2 % |
17.6 % |
15.6% |
12.7 % |
13.8% |
15.0% |
|
Discount
Offer (0/0 off standard price) |
0.0 % |
0.0% |
|
0.0 |
7.0% |
9.0% |
25.0 |
40.0 0/0 |
|
Value Index |
|
|
|
0 |
60 |
55 |
62 |
80 |
|
Special
Contract Units Sold (000s) |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
28.7 |
Retail Multi-Store 48 42 51
|
Price (average direct-sale
$ per unit) Discount to Online
Retailers |
,050 |
,350 |
,400 |
,550 |
1,615
|
,680 % |
,849 90/0 |
1,925 9% |
|
PIQ Rating (1 to 10 stars) |
|
|
5.2* |
6.1* |
6.2* |
|
6.0* |
6.3* |
|
Brand Reputation
(prior-year image) |
70 |
70 |
79 |
76 |
78 |
79 |
78 |
78 |
|
Number of Models |
2 |
2 |
2 |
2 |
2 |
2 |
3 |
2 |
|
Online Retailers |
24 |
24 |
30 |
30 |
29 |
31 |
25 |
23 |
|
Website Displays ($000s) |
900 |
,800 |
2,200 |
,700 |
,ooo |
,200 |
,050 |
,400 |
|
Search Engine Advertising
($000s) |
600 |
,250 |
1,000 |
650 |
970 |
,300 |
,620 |
3,300 |
|
Retailer Recruitment ($ per
unit) |
80.00 |
88.25 |
113.21 |
67.96 |
76.00 |
130.43 |
188.89 |
128.79 |
|
Warranty Period (days) |
60 |
180 |
120 |
180 |
180 |
120 |
180 |
360 |
|
Drone Unit — Direct
(company website) |
20.3 |
21.7 |
22.5 |
22.8 |
27.2 |
32.6 |
36.8 |
37.5 |
|
Demand 3rd-Party Retailers |
7.7 |
9.7 |
10.6 |
10.3 |
12.5 |
6.9 |
4.5 |
6.6 |
|
(000s) Total Demand |
28.0 |
31.4 |
33.1 |
33.1 |
39.7 |
39.5 |
41.3 |
44.1 |
|
Gained/Lost (due to stockouts) |
0.0
|
0.0
|
+0.4
|
0.0
|
|
0.0 |
0.0 |
0.0 |
|
UAV Drone Units Sold (000s) |
28.0 |
31.4 |
33.5 |
33.1 |
39.9 |
39.5 |
41.3 |
44.1 |
|
Market Share |
16.7% |
16.3% |
15.1 |
14.1 % |
15.1 0/0 |
13.7% |
13.2% |
14.1 % |
I-JAV DRONE SEGMENT
ACC Price
I-JAV Price
P/Q Rating
$1935.00
$1476.25
Industry
Average $1017.50
Prices and
PIQ Ratings $558.75
$100.00
5 6 7 8 9 10 11 12 13 14 15
Year
— ACC Sales UAV Sales
25%
2
Industry Average Market Share15%
5 6 7 8
Competitive Intelligence Report Copyright (ò 3
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Latin America
11
|
CAMERA SEGMENT |
|
|
|
|
|
|
|
|
|
Price
(average wholesale $ per |
|
245 |
270 |
270 |
274 |
320 |
344 |
358 |
|
PIQ Rating (1
to 10 stars) |
|
|
5.0* |
5.2* |
5.5* |
5.9* |
5.5* |
6.0* |
|
Brand
Reputation (prior-year |
|
70 |
79 |
76 |
78 |
79 |
78 |
78 |
|
Number of Models |
|
3 |
4 |
4 |
4 |
4 |
5 |
4 |
|
Retail Multi-Store |
18 |
18 |
25 |
34 |
46 |
54 |
40 |
50 |
|
Outlets Online Retailers |
36 |
36 |
53 |
70 |
91 |
113 |
77 |
101 |
|
Local
Retailers |
1 ,ooo |
1 ,ooo |
1,751 |
2,549 |
3,371 |
|
2,930 |
3,894 |
|
Retailer Support ($ per
unit) |
6.00 |
8.96 |
13.64 |
4.56 |
5.42 |
5.16 |
6.75 |
6.39 |
|
Advertising
Budget ($000s) |
750 |
1 ,800 |
2,300 |
880 |
900 |
850 |
2,000 |
1 ,300 |
|
Website
Displays ($000s) |
600 |
1 ,300 |
1 ,400 |
600 |
780 |
725 |
1
,600 |
420 |
|
Sales Promotions — Weeks |
1 |
3 |
3 |
15 |
15 |
14 |
15 |
16 |
|
Discount |
10.0 |
15.0% |
20.0 |
23.0 |
22.0 0/0 |
17.0 % |
23.0 |
17.0
% |
|
Warranty
Period (days) |
60 |
90 |
180 |
180 |
180 |
180 |
360 |
120 |
|
Demand for ACC Units (000s) |
130.0 |
180.3 |
183.3 |
219.2 |
240.0 |
172.4 |
192.7 |
151.7 |
Gained/Lost (due to stockouts) 0.0 0.0 +2.3 0.0 +0.3 +3.8
AC Camera Units Sold (ODs) 130.0 180.3 221.5 240.0 172.7 194.1 155.5
|
Market Share Special AC
Camera Contracts |
16.7% |
20.4 0/0 |
19.5 % |
20.1 0/0 |
20.2 0/0 |
13.6 |
14.8
0/0 |
10.7
% |
|
Discount Offer (0/0
off standard price) |
0.0% |
0.0 % |
0.0 |
0.0 % |
7.0% |
9.0 % |
25.0 |
24.0 0/0 |
|
Value Index |
0 |
|
0 |
o |
62 |
56 |
63 |
61 |
|
Special Contract Units Sold
(000s) |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
0.0 |
|
Price (average direct-sale
$ per unit) Discount to Online
Retailers |
,050 |
,350 |
1,400 |
,500 |
,599 |
,675 |
1,729
|
,835 % |
|
PIQ Rating (l to stars) |
|
|
5.2* |
6.1* |
6.2* |
6.4 |
6.0* |
6.3* |
|
Brand Reputation
(prior-year image) |
70 |
70 |
79 |
76 |
78 |
79 |
78 |
78 |
|
Number of Models |
2 |
2 |
2 |
2 |
2 |
2 |
3 |
2 |
|
Online Retailers |
18 |
18 |
23 |
26 |
28 |
23 |
21 |
18 |
|
Website Displays ($000s) |
600 |
,650 |
900 |
,200 |
850 |
,200 |
800 |
,ooo |
|
Search Engine Advertising
($000s) |
300 |
,ooo |
800 |
450 |
800 |
900 |
1,100 |
,200 |
|
Retailer Recruitment ($ per
unit) |
80.00 |
92.63 |
117.65 |
84.51 |
80.95 |
147.54 |
274.19 |
66.67 |
|
Warranty Period (days) |
60 |
90 |
120 |
180 |
120 |
120 |
180 |
60 |
|
Drone Unit —Direct (company
website) |
12.3 |
12.6 |
13.8 |
14.5 |
16.2 |
18.8 |
22.5 |
17.5 |
|
Demand 3rd-Party Retailers |
4.7 |
5.7 |
6.8 |
7.1 |
7.4 |
6.1 |
3.1 |
4.2 |
|
(000s) Total Demand |
17.0 |
18.3 |
20.6 |
21.6 |
23.6 |
24.9 |
25.6 |
21.7 |
|
Gained/Lost (due to stockouts) |
0.0 |
0.0 |
+0.3 |
0.0 |
+0.1 |
0.0 |
0.0 |
0.0 |
|
IJAV Drone Units Sold (000s) |
17.0 |
18.3 |
20.9 |
21.6 |
23.7 |
24.9 |
25.6 |
21.7 |
|
Market Share |
16.7 |
16.0 % |
15.2 % |
15.0 % |
13.6% |
|
12.9 % |
10.6% |
 |
I-JAV DRONE SEGMENT
— ACC Price UAV Price
PIQ Rating
$1845.00
$1408.75
Industry
Average $972.50
Prices and
PIQ Ratings $536.25
$100.00
5 6 7 8 9 10 11 12 13 14 15
Year
25%
Industry Average
Market Share15%
5 6 7
|
Competitive
Intelligence Report Copyright
© |
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|
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10/13 |