QUESTION 1 (30%): Select an international organization (of your choice – company A) and identify its closest competitor (company B). Present the two organizations and the criteria used for the identification of the competitor. Use the ratio analysis technique to evaluate the financial performance of the two organizations; draw a comparative evaluation and critically discuss the findings. You need to access the annual financial statements of at least the last two years and provide details of the ratio calculations.

QUESTION 2 (30%): With reference to relevant literature, critically evaluate Kaplan and Norton’s Balanced Scorecard as a Strategic Management System. Develop a proposed Balanced Scorecard to include critical success factors (CSF’s) for your selected organisation (company A).

QUESTION 3 (30%): Provide a critical analysis of the benefits and challenges of adopting Integrated Reporting (IR) for your selected organization (company A). Use academic literature and refer to the International Integrated Reporting framework to support your discussion.