Your task
You are required to write a 1500 word report presenting a business plan for an imaginary software app venture, described in the scenario below:
Scenario: Forget-me-not app
After being locked out of your Kaplan account too many times for forgetting your password, you decide to develop a phone app that will securely store and remember all passwords. Developing this business will include market research, software development and marketing. You have to develop a plan, including a revenue strategy to turn your idea into a profitable business.
Assessment Description
In this individual assessment, students will be given the opportunity to construct a comprehensive business plan for potential investors, demonstrating an understanding of business metrics, and effectively promoting investment potential.
Assessment Instructions
A business plan is a written document containing the goals for the business and the methods for attaining those goals, including the business model, resourcing, operations, and marketing. A business plan can help you obtain financing, gain support from staff, suppliers and other stakeholders, and provide direction, discipline and motivation to all business activities
Your task is to develop a business plan in report format for the ‘Forget-me-not' scenario above, using the headings and content as below:
- Venture idea, including:
- Value proposition, target customers and justification
- The vision and goals for the business
- Industry and competitor analysis (how are you different from any alternatives?)
- Business model, referring to the lean canvas framework
- Venture financials including cost estimates, revenue justifications (price x quantity), whether need external finance, and how you would seek this.
- Conclusion: a re-statement of the key points in your report and a justification of why your venture idea is worthy of investment.
The word count will not include the executive summary, reference list or any words in tables.
You are required to use at least 3 sources of information and use the Kaplan Harvard Referencing Style. These may include course content, websites, government publications, industry reports, journal and newspaper articles. These references should be included as in-text citations and a reference list at the end of your business plan.
