Propose ONE new strategic initiative for the organisation to implement. This initiative can be a major functional initiative, such as marketing, use of technology, product

To fulfill the assessment criteria, your report you should demonstrate you have completed each of these criteria. See the Rubric below for specific details:

1. The Introduction summarises insights from Assignment 1 - include a summary of the SWOT/TOWS analysis. [Rubric Criteria 4]
2. Analyse the current business-level strategy using Porter's Generic Strategy OR Miles and Snow Strategy typologies. Based on your analysis make and justify a recommendation for the most appropriate future business-level strategy that you selected [Rubric Criteria 1].
3. Propose ONE new strategic initiative for the organisation to implement. This initiative can be a major functional initiative, such as marketing, use of technology, product (service) innovation/development, and mergers and acquisitions. Describe the features of the strategic initiative in detail and explain why it is strategic [Rubric Criteria 2].
4. Future Directions: Provide a concise overview and justification of the best future strategy options available to the organisation - a corporate strategy framework or an international strategy (CAGE framework) (see Whittington et al. 2020, Ch.9, Section 9.5Links to an external site.) [Rubric Criteria 3].