Completion of this portfolio work project, a consumer research plan, will help you demonstrate corn in developing a qualitative or quantitative research plan to learn more about your customers.
Scenario
For this assessment, choose either Option 1 on Option 2. You do not need to do both. You will apply one these scenarios in the Requirements below. Both options will be graded using the same scoring guide.
Option 1 You and your sibling have recently opened Rollin' Auto, a mobile business that provides routine auto nosh at the consumer's home or place of bus s. The company currently owns two trucks that you both use to service customers. The business has taken off much more quickly than anticipated, so you are already thinking about how to manage the growth, and a consumer research plan is needed to help with your decision !waking.