MKT498 – Selected Topics on Digital Transformation Assignment, SUSS

Question 1 The ‘Future of Consumption & Lifestyle’ social trend has had a huge impact on the rapid growth of mobile e-wallets and digital payments. The users’ confidence in the use of e-wallets as the preferred means of payment has increased due to technological developments and security measures provided (IMDA, 2024).  Post-pandemic has increased the …

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