Live Nation
Entertainment Marketing Assignment
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Instructions: Live Nation Entertainment produces over 29,500 events in 40 countries each year. In 2017, Live Nation hosted over 86 million on-site consumers at its events and invested $5.6 billion to put on its events that year. You and your group members are assuming the role of Live Nation employees. You will work to create a brief marketing plan for a new proposed concert tour. You will need to select an artist that they do not currently have on tour and create a professional presentation that includes off the required elements below. Be sure to follow the rules of good presentations and include images!
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Helpful links: http://www.livenationentertainment.com/concerts/
http://www.livenationentertainment.com/map/venues
https://livenationforbrands.com/ (might have to access via phone)
Artist Selection
ð Give an overview of your artist selection
o Why this artist?
o What are their recent hits/sales?
o Why should live nation work with this artist?
Branding and Promotions
ð Create branding for your proposed tour (should have a name and clear vision/theme)
ð Create two promotions and explain media choices
o Must have at least one social media ad/page
o Options: Prints Ads, Internet Ads, sales promotions (give-aways/sweepstakes)
Sponsorships
ð Establish one corporate sponsor for your artist’s tour.
o Check out the https://livenationforbrands.com/ for ideas
ð Explain what the sponsor deal
o What will the sponsor provide
o What are the company’s expectations of the artist/Live Nation
Tour Schedule
ð Propose a tentative tour schedule that includes the following:
o Dates
o Cities/Venues
§ Be sure to research Live Nation venues and utilize if possible. Be prepared to justify your selections!
Projected Sales/Outcomes
ð Projected Ticket Sales Revenue per city and total overall
o Helpful hint: research other similar tours ticket sales
ð Social Media Impact
o Project the outcome of your social media promotional efforts
§ Number of hits/views/followers
