Week Four Assignment – Digital Marketing Plan
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Instructions
In this class, you will create a digital marketing plan for a small to mid-sized business that is currently lacking a strong digital marketing presence (hereafter referred to as the “client company”). Assume the role of digital marketing consultant retained to create an actionable digital marketing plan for the client company. Each week, you will write additional components of this plan so that by the end of Week 4 you have a complete digital marketing plan for the client company. Write in third person (avoiding first person pronouns like I, me, my, etc).
This week, develop the following sections of your client company’s digital marketing plan:
Mobile Marketing Plan – This section should make recommendation to the company on tactics it can use to reach its target market via their smartphones. There are so many options (SMS, in-app ads, video ads, push notifications, apps, geo-fencing, QR codes, etc), so be sure to apply the concepts you learned in Chapter 12 and select tactics that are best for your client.
Social and Regulatory Issues – This section should address any social or regulatory issues the company needs to be aware of when implementing the digital marketing plan.
Measurement and Evaluation Plan – This section should make specific, actionable recommendations as to tools the company should use to measure and evaluate the results of its digital marketing efforts.