Advanced Marketing MKT 5301

Unit VIII Journal

This journal measures your mastery of ULOs 1.2, 4.4, 5.1, and 7.2.

Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry. Address each of the following points in relation to this product:

·       Explain potential ethical issues that could be involved in marketing this product to consumers.

·       Summarize product strategies that could be used by the organization.

·       Summarize pricing strategies that could be used by the organization.

·       Summarize traditional and digital marketing promotional methods that could be used by the organization.

Be sure to begin with an introduction and end with a conclusion.

Your response must be at least two pages in length, not counting the reference page. If sources are used, follow APA Style when creating citations and references for this assignment.