Imagine you are a social media specialist. You have been asked to create a video for a company’s YouTube channel.

Part 1: Create an 8-minute video on how contemporary media shapes cultures and human behaviors, including the role that social media plays in influencing behaviors. Explore the dangers of consuming media that is inaccurate and explain the importance of factchecking. Teach your audience how to fact-check the media that they consume.

Select 3 areas where social media has an impact, such as:

Nutrition Healthy Eater Hobbies Fashion Influencer Beauty Influencer Video Gaming Streaming Challenges Financial Influencer Impact on children and/or teens Select 1 audience from the following list for the video:

Gen Alpha Community at large (scope it) Millenium Generation X Boomers Select profession, and name it (Teacher, etc.) Include at least 3 credible sources.

Format your sources according to APA guidelines.

Part 2: Next, reflect on Audience Differentiation

Write a 350-word reflection about how the content of the presentation would be different if the audience were different. Discuss the differences between 2 alternative audiences.