For this assignment focus on areas of business where technology is a key driver of change and an important source of competitive advantage. Your selected company can be from either an emerging or established industry.

Identify a company that has successfully leveraged innovation to gain a competitive advantage. Detail the industry specifics, like market saturation and emergency or established. Analyze the specific determinants that contributed to the profitability of their innovation. How did the company strategically position itself to maximize the benefits of their innovative products or services? Identify the reasons why this company is able to or not able to maintain competitive advantage?

Your well-written paper should meet the following requirements:

Be 4 to 5 pages in length, which does not include the required title and reference pages, which are never a part of the content minimum requirements.

Use Saudi Electronic University academic writing standards and APA style guidelines.

Support your submission with course material concepts, principles, and theories from the textbook and at least two scholarly, peer-reviewed journal articles unless the assignment calls for more.

It is strongly encouraged that you submit all assignments into the Turnitin Originality Check before submitting it to your instructor for grading. If you are unsure how to submit an assignment into the Originality Check tool, review the Turnitin Originality Check—Student Guide for step-by-step instructions.

Review the grading rubric to see how you will be graded for this assignment.