Essay #2: Explain how the business concept of branding applies to terrorist groups, their membership, operations, targets, and funding.
Each essay is to be about 2000 words. Footnotes or end notes are required; Author-Date In-text Citations must include page numbers. e.g. (Smith, 154). The content is to be typed, double-spaced, font 12. The assignment must have appropriate footnotes or endnotes in Chicago (preferred), APA, or MLA style documentation. A bibliography is optional. Ensure your PDF version correctly displays your footnotes or endnotes after converting to PDF. The cover page, endnotes, and bibliography (if used) do not count in the word count. The naming convention for the PDF file is lastnamePSCI6661essay#.pdf (the last name being the student’s last name and Essay # being, e.g., Essay#1, Essay#2, etc.) All submissions must include the student’s name, course number, and title on the cover page.
Guidelines for Grading Your Essays: The highest grades will go to appropriately structured essays that accomplish the following: 1) substantively answers the question (60% of the grade); 2) correctly uses concepts and terminology from the class (20% of the grade); 3) is grammatically correct and error-free (10% of the grade). Following these submission directions precisely is worth 10% of the grade.
