Heading 1: Environmental Analysis
- Construct an environmental analysis for your chosen company (FedEx) in the global arena, considering the following factors:
- economic
- trade
- social and cultural
- sustainability
- political, legal, and regulatory
Heading 2: General Strategy
- Select the appropriate option:
- Identify a country in Latin America, Middle East, and Africa, for their company to expand to or whether your company has already expanded by focusing on their global marketing strategy and their own successful strategy in that area based on environmental analysis.
- Identify whether your company has already expanded into the country you selected in the regions listed in the previous point.
- Examine their global marketing strategy in that area.
- Formulate your own successful strategy.
- Explain your rationale for selecting the country in one of those regions.
- Explain how the following criteria for that selected region, and particularly in your selected country, were incorporated into your rationale:
- demographic
- economic
- trade
- social factors
- cultural factors
- legal factors
- political factors
- Explain how the following criteria for that selected region, and particularly in your selected country, were incorporated into your rationale:
4 pages must include an introduction and conclusion paragraph.
- Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
- must use at least 2 scholarly and/or credible sources in addition to the course text
Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.). Pearso
