ECO6073/BU4503 Emerging Market Performance Analysis Assignment: Comparative Study of Top Firms in Two Developing Economies
Requirement
Choose TWO FIRMS ranked in the top ten in two different emerging markets. Conduct a performance analysis of these organisations based on relevant facts and information. Your discussion should also include the following essential economic aspects:
(a) Demand
(b) Production costs
(c) Competition
(d) Marketing strategies
(100 marks)
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Rubric
Criteria | Excellent | Good | Fair | Poor | Unsatisfactory | Max Marks |
Introduction of the 2 selected companies by indicating the reasons for the choice. | Very clear discussion about the organization chosen with justification for the choice. | Clear discussion about the organization chosen with justification for the choice. | Fairly clear discussion about the organization chosen with justification for the choice. | Unclear discussion about the organization chosen with justification for the choice. | No summary and no highlights about discussion about the organization chosen with justification for the choice. | 30
|
Explanations on the factors affecting demand and production cost. | Very clear explanations on the factors affecting demand and production cost. | Clear explanations on the factors affecting demand and production cost. | Fairly clear explanations on the factors affecting demand and production cost. | Unclear explanations on the factors affecting demand and production cost. | No explanation was given. | 30
|
Explanations on the competition and marketing strategies | Very clear discussion on competition in the industry and marketing strategies of the companies to overcome the challenges.
|
Clear discussion on competition in the industry and marketing strategies of the companies to overcome the challenges. | Fairly clear discussion on competition in the industry and marketing strategies of the companies to overcome the challenges. | Unclear discussion on competition in the industry and marketing strategies of the companies to overcome the challenges. | No suggestion was given. | 30
|
Summary | Able to summarize ALL of the key points of the assignment | Able to summarize most of the key points of the assignment | Able to summarize some of the key points of the assignment
|
Able to summarize only ONE key point of the assignment
|
No summary was given | 10
|
100 |
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