As a Human Resource Management Consultant, you have been invited by Channel 4 to advise them on the possibility of restructuring their HR practices in order to compete more effectively in the global marketplace. Linking relevant theories on SHRM, and the role of SHRM in creating a high-performance organisation, you are required to complete the tasks below:

1. Drawing on Storey’s model, critically discuss the main differences between Human Resource Management and Personnel Management (LO1)
2. Examine the company’s strategic priorities as far as Human Resource practices are concerned (LO2)
3. Using SHRM models that you think fit, critically discuss the company’s “Model of Employment”, and explore the organizational levers available to manage human resources in such a way as to contribute to sustainable competitive advantage. (LO3)

Critically explore its organisational culture and its impact on the company’s SHRM. (LO4