Develop a social media marketing plan for a consumer packaged good or service.Examples include food, beverages, cosmetics, medication, clothes, cleaning items, and personal care products
- Write an executive summary (50 – 100 words).
- Identify your target market and the product (good/service) that you would like to market.
- Analyze the environment (economic, social, technological, legal, political).
- Analyze the competition.
- Choose the social media platform(s) that will be used.
- Develop content for the social media platforms.
- Schedule implementation of plans.
- Decide on metrics to measure success.
- Provide any relevant appendices.
Submission Instructions:
- The submission is to be clear and concise, and students will lose points for improper grammar, punctuation, and spelling.
- The paper is to be a minimum of 2,600 words in length (typed, double-spaced, 12-point font), excluding the title, abstract, and reference pages.
- Minimum 8 references. Must cite in-text.
