Marketing
Syllabus
Course Description
Students who complete this course will understand the key principles and practical application of marketing found in the workplace setting. Students will analyze the seven core functions of marketing and practice the creative problem-solving process in project-based skill assignments. The course will provide opportunities to understand and apply the following marketing concepts:
the seven core functions of marketing
the 4 P’s of the marketing mix
the marketing environment
marketing Terminology
target marketing
marketing information management
pricing decisions
pricing strategy
product service management
product life cycle
promotion
advertising media
the channel of distribution
the selling process.
Course Outcomes
As students complete the course assignments, they will increase their knowledge, improve 21st-century skills, and develop an attribute.
Knowledge: Business Marketing
In this course, knowledge refers to the subject matter and content students will learn while completing the readings, practices. quizzes, and assignments.
On successful completion of this course, students will be able to do the following:
1. Define marketing and the marketing terminology.
2. Identify and describe the purpose of the seven core functions of marketing.
3. Apply knowledge in hands-on marketing projects.
21st-Century Skill: Creativity—Creative Production and Innovation
As students complete this course’s assignments, they will gain skills in Creativity and Innovation. This skill is part of Creativity.
Attribute: Resilience
Attributes This course focuses on developing the attribute of Resilience in Marketing.
