Create a campaign for your company to launch, starting January 2021 till December, that will be active for 12 months. Marketing budget: SR 450,000 to spend on digital advertising media over the next 12 months. The budget also includes up to SR 340,500 for advertising creative and content development, and for the company to manage the program.
⦁ What is your campaign message?
⦁ What is your digital marketing campaign Schedule: recommend digital marketing content and the schedule for the content?
⦁ What platforms and digital media you will use to deploy your campaign, and for which purpose? Social media platforms and any other platform that might help achieve your goals, like google, YouTube, etc. . Also, include a table of the budget allocations for each platform on a monthly basis. Try to justify your selection.
⦁ Monitoring and Optimization: describe how you will measure and improve digital marketing performance during the campaign. What tools you will use to monitor the campaign’s activity.