Considering how technology has shifted the marketing paradigm in healthcare, discuss this movement and its implications for competition in the United States. How can this global presence impact local services? What benefits and challenges exist for the consumer interested in medical tourism? How can you strategize, as a leader in the field, to ensure that the effects of medical tourism minimally impact local operational efforts?

Task 2:

Tasks:

Find a news article, news broadcast, or journal article (within the past seven years) that identifies an organization that changed its marketing strategy.

Why did the organization change its marketing strategy?

What approach did the organization make regarding the development and implementation of the new strategy?

How does the new strategy differ from its original marketing strategy?

Discuss whether the organization was effective in its decision to change the marketing strategy.

To support your work, use your course and text readings and also use the South University Online Library. As in all assignments, cite your sources in your work and provide references for the citations in APA format.

Submission Details

In around 500 words, write your response in a Microsoft Word document.