Case 1: The EU Business School has asked the third-year students of Organizational Communication (you and your classmates) to organize a TEDx event. The speakers must include one student

Jamez

May 4, 2023 • 3 min read

Task

This is an individual task. ALL the questions must be answered in full in a coherent and communicative way. Please do not plagiarize and include any references that you may use when answering the questions.

Formalities:

· Wordcount: 1500-2000

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

It assesses the following learning outcomes:

· To create internal communication plans and campaigns, understand and promote positive teamwork,

· To be familiar with activities to enhance teamwork and be able to face challenging communication scenarios with confidence.

· To apply critical analytical skills to oral and written messages and choice of formats (including meetings) within an organization,

Task

Case 1: The EU Business School has asked the third-year students of Organizational Communication (you and your classmates) to organise a TEDx event. The speakers must include one student with an interesting and motivating story and one ex-student who has become a successful startup in their country. The event will be held in October 2023. The event is open to both members of the public and EU students. It is a free event and the purpose is to inspire both current and future EU students as well as to increase EU’s presence on social media and other platforms. (Questions 1,2 & 3 are to be answered relating to this case)

QUESTIONS 1-3 REFER TO CASE 1

1. Write a description of what the event will look like – including details like location and timings (your visualization of the event) as well as what will be included in terms of promotion, media, catering, logistics etc. (300 -400 words)

2. For this event write an internal communications plan. There is an example of an internal communications plan on Moodle. You may use this as a guide. You will have to invent names and roles in order to complete the task. (600-700 words)

3. Create a Kanban board with relevant colour-coding. You may use any tool to generate this (Jamboard for example). You will need to save this Kanban as an image to copy onto your word document. (150 words). Copy an image of how you imagine the Kanban board to look at the beginning of September 2023.

4. Look at Case 2 below. According to Kotter, what type of strategy might you need to implement to ensure success in these circumstances. (500 words)

Case:

Case 2: You are the CEO of Marset, a designer lighting company located in Barcelona. You have a factory on the outskirts of Barcelona and a showroom in the city centre. The showroom is also the place where the admin staff work and where events are hosted. Architects commonly visit the showroom. Your biggest competitor is an Italian company called Foscarini. You would like to increase your media presence by hosting more events at the weekend, since most of your admin staff and PR staff have families, you know that this will not be a popular decision. How could you ensure that this decision is adopted successfully and embraced by all employees?

(Question 4)

· Rubrics

	Exceptional 90-100	Good 80-89	Fair 70-79	Marginal fail 60-69
Knowledge & Understanding (20%)	Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. All aspects of the task have been completed to a high standard.	Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.	Student understands the task and provides minimum theory and/or some use of vocabulary.	Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.
Application (30%)	Student applies fully relevant knowledge from the topics delivered in class.	Student applies mostly relevant knowledge from the topics delivered in class.	Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.	Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.
Critical Thinking (30%)	Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors. Reference is made to the theories covered in class and applied to the real-life situations in a coherent way.	Student critically assesses in good ways, drawing conclusions from relevant authors and references. A fair attempt is made to apply the theories talked about in class to the situations outlined in the task.	Student provides some insights but stays on the surface of the topic. References may not be relevant.	Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.
Communication (20%)	Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck. The student paraphrases and cites the references used to answer the questions.	Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck. Reference is made to other sources and the student has written in their own words in such a way the meaning is mainly coherent and logical according to the question.	Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.	Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

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