BUS7076 Individual Report Assessment Brief

The new information about both the external and internal enterprise situation and you will be required to react by proposing recommendations to optimise the organisation appropriately to this changing situation in the Individual Report together with Group reflection. The Individual Report should therefore answer the following key questions:

1. How could the business optimise aspects of its digital marketing and operations to take advantage of this new situation, through incorporating values of responsibility and sustainability in business?
2. What key reflections can you make about the efficiency and effectiveness of the group and its decision making during the assessment process? In your answer reflect on the group’s strengths and weaknesses, including an assessment of your skills, and develop an action plan to improve future group working.

Individual Report Structure:

Introduction

Main body

List out each of the New Information and to provide suggestions / strategies to tackle the issues with regard to the requirement of the assessment: “How could the business optimise aspects of its digital marketing and operations to take advantage of this new situation, through incorporating values of responsibility and sustainability in business?”

1. “Your Finance Director has resigned following allegations of misreporting the company finances.”

Include detail strategies / solutions, can refer back to the Group Presentation when necessary.

Provide supporting evidence, and reasons why as a company, you would be doing these based on the new / changing situation.

2.

3.

4.

5.

6.

7.

Team Reflection – Gibb’s Reflective Cycle

Conclusion

List of References