BSDDDM Product Pricing Assignment: Market Survey and Launch Price Recommendation for Product XYZ
Assignment Brief
In this assignment, you are tasked with identifying a product of personal interest (e.g. smart phone, running shoe, etc.), hereafter referred to as Product XYZ. As a member of the marketing team for a company selling Product XYZ, your goal is to recommend a suitable launch price for a newly developed model of Product XYZ.
Conduct a market survey to gather price data for Product XYZ online. You may also collect additional relevant variables that could aid in your analysis (e.g. features, brand reputation, etc.). Gather at least 10 records and organize your findings in the following format:
| No. | Brand | Model / Description | Price (S$) | Source / URL |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| … | … | … | … | … |
| 10 |
Note: You may add more columns if you choose to collect additional variables.
Module Title
Business Statistic and Data-Driven Decision Making
Assignment Mode
Individual Assignment
Word Count
300 words (+/- 10%). Excl. References and Appendix
Citation Format
At least three citations in APA format
Marks
100 marks
Due Date
Refer to LMS
Complete a management report of approximately 300 words.
Your report should be professionally formatted in .pdf format and must include the following sections:
• Introduction:
- Provide an overview of the research, clearly stating the objective and significance of the study.
- Describe the data source and method used for data collection. Include the collected data in the appendix.
• Results:
- Present the data collected using relevant charts and descriptive statistics.
- Interpret these charts and statistics to highlight key insights.
- Include detailed calculations of statistics to demonstrate your understanding.
- Recommend a launch price for your company model of Product XYZ.
• Reflection:
- Reflect on what you have learned about statistical methods and data analysis through this exercise.
- Provide suggestions for improvement.
• References:
Cite all external sources used in your research, if any, following APA guidelines. Note that you are not required to include references for the sources of price data collected during your market survey.
• Appendix:
Include a table showing the data you collected during your market survey.
Rubric
| Components | Maximum Marks |
|---|---|
| Introduction | 20 |
| Results | 30 |
| Reflection | 30 |
| Quality of Work | 20 |
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