MODULE READINGS:
· Daniel, John D and Rdebangh, Lee H. International Business, 6h ed., New York, Addision Wesley, 2007.
Chapter 2: Culture (Case study at the end of the Chapter)
· Meyer, E. (2014). The Culture Map: Breaking Through the Invisible Boundaries of Global Business. New York, NY: PublicAffairs.
Chapter 2: Evaluating