ASSIGNMENT: REPORT
ASSIGNMENT BRIEF: 2500 words
BACKGROUND
No other city on the planet matches London for its wealth of culture, rich heritage, 233 different languages, diversity, great variety of cuisine, connectivity, unique spaces, music, festivals, and entertainment. The capital is the perfect city to host major events and an ideal destination for international events, from its iconic event landscape to an abundance of world‐class venues. Therefore, your task isto choose one fromthe events below and to write a report covering each of the tasks provided:
- MCMComic Con
- London Film & Comic Con
- London Fashion Week
- Royal Ascot
- Wimbledon
- The Queen’s Platinum Jubilee
- King Charles III’s Coronation
- Chelsea Flower Show
- Pride London
- Nothing Hill Carnival
- London Marathon
- FA Cup Final
- Silverstone British Grand Prix
- Glastonbury Festival
TLH107 Tasks:
- Examine the main role of festivals and events in the UK and describe what purpose they serve in a local community and society (500 words)
- Carry out a PESTLE analysis for one of your chosen events in London and across the UK, talking about the positive and negative impacts on local, regional, and national levels (1500 words)
- Recommend the appropriate measures and planning techniques that can be implemented by the organizers to minimize the negative impacts and maximize the positive impacts identified above (500 words)
