Assignment 3: Submit Place, Promotion, Pricing and KPI Slides
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Assignment 3: Submit Place, Promotion, Pricing and KPI slides
Complete PowerPoint slides for each of the following and include the previous week’s slides (with corrections made). UPLOAD the PDF:
<<1 slide only per black bullet below.>>
• Place Strategy
o (Where and how will customers buy it? Channel partners? How will the product get there?)
• Promotion Strategy
o (what marketing channels specifically for your target buyer persona)
• Pricing Strategy (compared with competitors)
• Success Metrics Strategy
o How will success for your marketing plan be measured?
o 3 KPIs (Key Performance Indicators): Must be SMART (Specific – Measurable – Achievable/Actionable – Relevant – Timebound) How will success for this Marketing Plan be measured? (for example: Realize sales revenues of $1m in Q1.)
o
