Assignment 2: Marketing Analytics Toolkit
In Marketing Analytics, various statistical analyses, approaches and metrics are used support (strategic) marketing decision making. Core analytical tools are (1) Cluster Analysis, (2) Choice Models, (3) Conjoint Models, and (4) Market Response Models. In this assignment you are asked to build a Marketing Analytics Toolkit. Your Marketing Analytics Toolkit should give an overview and a brief summary of all four analytical tools mentioned above (i.e., Cluster Analysis, Choice Models, Conjoint Models and Market Response Models). Your Marketing Analytics Toolkit should be:
- 1 side of A3 or 2 sides of A4
- Arial font -font size no smaller than Arial 10 point
- margins at least 1.27cm on all sides
- including text and images.
The toolkit will serve as a reference resource for you when you go on an internship or start a full-time job.
