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ASSIGNMENT 1: SOUTHWEST AIRLINES CASE Study the Southwest Airlines case and Southwest's organizational purpose and mission video located at

ASSIGNMENT 1: SOUTHWEST AIRLINES CASE

Study the Southwest Airlines case and Southwest's organizational purpose and mission video located at: https://www.youtube.com/watch?v=eGxMf88I5g4&feature=youtu.be


This case discusses employee relations at Southwest Airlines, one part of a very successful organization.  Senior managers have hired you, an Industrial/Organizational consultant, to help them determine what next steps they should do to continue the organizational success. You have been asked to design and conduct a research study.

Using the Steps in the Research Process, presented in the Riggio textbook as a guide, design an appropriate research-based study of Southwest based on the information provided. You are to include the following in your response:

  • Provide a brief overview of Southwest’s presenting issues (approximately one paragraph).
  • Clearly identify and label your single IV and single DV. Do not identify more than one IV and DV for the purposes of the research study you will design.
  • Clearly state your study’s hypothesis (include the identified IV and DV in your hypothesis).  Why is this the question to be answered (i.e., why is the issue you chose important)?
  • Clearly identify the research design you would use for your study. Why did you choose this method?
  • What type of data collection methods will you use? What advantages/disadvantages do the methods present? Remember, justify why you chose the methods you did know the advantages and disadvantages.
  • Based on the study you designed, what outcomes/findings do you think you will find (think in terms of your proposed hypothesis, IV and DV)?

Submission Instructions:

  • Prepare your case design in 3 pages; use materials from the Southwest case to support your design.
  • Papers must be current APA format.